Définition des Segments

NON COMMERCIAL / SOCIAL FOODSERVICE

Top line segmentation for Business & Industry, Education, Healthcare, Social Based Leisure, Military, Prisons and Religious Communities.

GFC CODE	MARKET SEGMENT TEXT	DEFINITION	EXAMPLES
1100	BUSINESS & INDUSTRY (B&I)	A business location that is not primarily a foodservice operator, but purchases foodservice items, typically for a corporate cafeteria or canteen area.	Google Inc. cafeteria
1110	COMPANIES	This is a top-line segmentation.  A company / business location that is not primarily a foodservice operator, but purchases foodservice items. It will be used when it is unknown if the business is operating as a production plant or office only.	PepsiCo, Purchase NY.
1111	PROFESSIONAL / OFFICES	A company where the operator is known to only contain office space.	This example would be PepsiCo, Chicago IL, which is only office space.
1112	PRODUCTION / PLANTS	A company where the operator is known to have production.	This would include PepsiCo, Dyer IN where product is warehoused and shipped.
1120	GOVERNMENT EMPLOYMENT	A known business location that is a government entity.	The Pentagon
1200	EDUCATION	A location for development of knowledge.
1210	PRE-K, KINDERGARTEN, CHILD CARE	A daycare/childcare location that is prior to K-12.  Typically will have some form of foodservice.	KinderCare, Daycares
1220	PRIMARY SCHOOL	An education facility with K - 8 grades.	Kenwood Elementary School
1230	SECONDARY SCHOOL	An education facility with 9 - 12 grades.	Hammond High School
1240	FURTHER EDUCATION, UNIVERSITIES	This is a top-line segmentation.  This is used when it is unclear if a location is a two or four year college or technical trade school.  It is typically a "holding" place until further research can be completed.	Abbott College
1241	2 YEAR COLLEGE & UNIVERSITIES	A community or local 2 year college.	South Suburban Community College
1242	4 YEAR COLLEGE & UNIVERSITIES	An institution of higher learning, especially one providing a general or liberal arts education rather than technical or professional training.	Northwestern University, University of Michigan
1243	TECHNICAL AND TRADE SCHOOLS	A specific trade training school.	Automotive Learning Center, Electrician Trade
1249	OTHER FURTHER EDUCATION	Other types of education.	Job Corp of America
1250	SCHOOL DISTRICTS	A geographic district, the public schools of which are administered together.	Norwood School District, Carlisle Area School District
1260	CULINARY SCHOOLS	Schools teaching cooking, training for chef's	Culinary Art School
1290	OTHER EDUCATION ESTABLISHMENTS	Unclassified education - requires further research.	John's Academy (in research, operators like this have been daycares, automotive training, high schools…etc)
1300	HEALTHCARE	A location for the improvement of physical or mental health.
1310	HOSPITALS	An institution where persons are given medical or surgical treatment.	Mercy General Hospital, Johnson Memorial Hospital, Riverview Psychiatric Center
1320	CLINICS	An institution where individuals are given outpatient medical treatment.	Dental care clinic
1330	CONVALESCENCE HOMES AND REST HOMES	An inpatient care facility that does not specialize in senior living/care.	Chicago Rehabilitation Center
1340	CENTERS FOR REHABILITATION AND READAPTION, ADULT DAY CARE	A facility offering adult day care or outpatient rehabilitation care.	Bally's Rehabilitation Center
1350	NURSING HOMES, HOMES FOR THE ELDERLY, RETIREMENT COMMUNITIES	This is a top line placeholder typically used when a location is not further defined between a nursing home, home for the elderly and a retirement community.	Palmer House care center
1351	NURSING HOME	An inpatient facility that offers long term care for aged or infirm persons as the primary focus.	Meadowview Nursing Home
1352	ASSISTED LIVING	A facility that offers independent living, but a component of care is available.	Arbor View Communities
1353	SENIOR LIVING	A facility that offers independent senior living.	Longwood Senior Living
1354	OTHER HOMES FOR SENIORS	A senior living facility that is undefined.	San Francisco Home for the Elderly
1390	OTHER HEALTHCARE ESTABLISHMENTS	This will cover a wide variety of healthcare locations, including drug rehab, outpatient day clinics and hospices.	The Watershed, Oak Lawn Psychiatric Center
1500	SOCIAL BASED LEISURE	A location to spend free or unoccupied time.
1510	CENTERS FOR ADULTS AND SENIORS	An institution for adult day care which includes centers with social agendas for seniors and bingo locations.	Pilgrim Senior Enrichment Center, Cranston Senior Center
1511	SOCIAL AND PRIVATE CLUBS, LEGIONS, FRATERNITIES	A club that specializes in social activity and has a specific social mission.	VFW, American Legion, Phi Betta Capa
1640	RUNAWAY & HOMELESS CENTERS	A facility that offers care for misplaced individuals.	Christian Mission Services
1520	CENTERS FOR CHILDREN, SUMMER CAMPS	A location specializing in activities for youth.	4H, Camp Walden
	AFTER SCHOOL PROGRAMS	A facility specifically offering after school programs for youths.  These are not typically as popular in the US, these types of locations are usually housed in YMCA's or other social based clubs defined above.
	OTHER SOCIAL-ENTERTAINMENT	Other types of social centers such as community centers that offer mixed use areas.	Steger Community Center
1600	OTHER SEGMENTS	Miscellaneous locations such as prisons, military bases and religious communities.
1610	MILITARY BASES, FIRE DEPARTMENTS	A large base of operations for the military or a fire department.	Fort Campbell
1620	PRISONS	A building for the confinement of persons held while awaiting trial, persons sentenced after conviction, etc.	Blair County Prison, Mifflin County Correctional Facility
1630	RELIGIOUS COMMUNITIES, CONVENTS, CHURCHES	Religious facilities, however, if education is their primary focus/goal, the location will be listed in education	1st Baptist Church
1690	OTHER SEGMENTS	All other.

COMMERCIAL FOODSERVICE

Top line segmentation for Restaurants, Lodging, Bars, Transportation Foodservice, Leisure Locations and Catering.

GFC CODE	MARKET SEGMENT TEXT	DEFINITION	EXAMPLES
2100	TABLE SERVICE RESTAURANTS, FULL SERVICE RESTAURANTS (FSR)	A restaurant location that is a full service (wait staff) operation.
2110	FSR - CAFÉ-RESTAURANTS, FAMILY-STYLE, DINER	A full-service restaurant with limited or no alcohol service.  The average check is between $6 and $12.	Chains:  Ihop, Denny's Independent: Café Bello, America's Best Wings
2120	FSR - TRADITIONAL RESTAURANTS, CASUAL DINING	An full-service restaurant with full bar service.  It has focus on the lunch and dinner.  The average check is between $10 to $25.	Chains:  Hooters, T.G.I. Fridays Independents:  Rainbow Seafood, China Express
2130	FSR - UPSCALE CASUAL DINING RESTAURANTS	A full-service restaurant where alcohol is served.  The average check is between $20 and $50.  Day-parts are lunch and dinner, with an adult focus and upscale contemporary décor.	Chains:  Ted's Montana Grill,  McCormick and Schmick's Independents:  Gallos Seafood,  Aspen American Grill
2140	FSR - FINE DINING RESTAURANTS	A full-service establishment where alcohol is served.  The average check is greater than $50.  It has a dinner emphasis and is also known as a “White Table Cloth Restaurant.”	Chains:  Ruth's Chris Steakhouse, Nobu Independents:  Cipriani,  Wolfgang's Steakhouse
2300	LIMITED SERVICE RESTAURANTS (LSR)	A restaurant location that is a limited service (non-wait staff) operation.
2310	LSR - QUICK SERVICE RESTAURANTS, FAST FOOD, SNACKS	A limited-service restaurant.  The average check is under $7.  These are traditional “fast-food” restaurants.	Chains:  McDonalds, Subway Independents::  Uptown Deli, Flaco's Tacos
2320	LSR - QUICK CASUAL	A limited-service restaurant.  The average check is between $7 and $10.  The food is innovative, suited to sophisticated tastes and  is prepared to order with fresh (or perceived as fresh) ingredients.  The interior is more upscale than a typical fast food establishment.	Chains:  Corner Bakery, Chipotle Independents:  Vince's NY Pizza, Smoke Stack BBQ
2330	LSR - DELIVERY AND TAKE AWAY ONLY	A limited-service restaurant with no dining room.  The only options are delivery and take away.	Chains:  Cook Out, Wing Zone Independents:  Reno's Drive-In, Roma Carry Out
2340	LSR - BEVERAGES	Unclassified placeholder for 2341, 2342 and 2343
2341	LSR - ICE CREAM PARLORS, FROZEN DESSERTS	An establishment whose primary business is to prepare and serve any of various desserts prepared by freezing	Chains:  Dairy Queen, TCBY Independents:  The Cone Zone,  Dairy Dream
2342	LSR - COFFEE SHOPS, TEA HOUSES	A small restaurant in which coffee, tea and light meals are served.	Chains:  Starbucks, Caribou Coffee Independents:  Coffee Shack, Bubble Tea
2343	LSR - SMOOTHIE, JUICE	A small establishment that prepares and serves blended drinks consisting of fruit juice, whole fruit and ice/water, as well as an assortment of juices.	Chains:  Froots Smoothies,  Tropical Smoothie Café Independents:  Ziggy's Juice Bar,  Smoothie Time
2350	LSR - SELF SERVICE RESTAURANTS	A cafeteria style establishments in which the customer does the work rather than being waited on.	Chains:  Petit Manager
2360	LSR - BUFFET RESTAURANTS	An establishments that prepares and serves meals for immediate consumption using cafeteria-style serving equipment.  Patrons select from food and drink items on display in a continuous cafeteria line.	Chains:  Golden Corral,  Pancho's Mexican Buffet Independents:  Super Buffet, Garden Buffet
2370	LSR - FOOD COURTS	A plaza that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining.	Wild Horse Pass Food Court,  Food Court - Tanger Outlet Center
2380	LSR - HAWKER STALLS, SNACK STANDS, STREET VENDORS	A road-side vendor selling food.	Keel's Snack Shop,  Gibby's Fries
2390	OTHER TYPES OF LSR	A Limited service establishment.  This is an unclassified placeholder and typically operators are reviewed and reclassified.
2400	LODGING	A location to stay temporarily.
2410	HOTELS & MOTELS WITH RESTAURANT	This is an unclassified placeholder for a hotel or motel with at least one on-premise restaurant.  Typically operators are reviewed and reclassified.
2411	5* HOTELS WITH RESTAURANT-LUXURY	A commercial establishment providing lodging, meals and other guest services.  A 5-star hotel offers most luxurious premises, a wide range of guest services, a swimming pool and exercise facilities.  There is at least one on-premise restaurant.	Ritz of Las Vegas, Mandarin Oriental
2412	4* HOTELS WITH RESTAURANT-UPPER SCALE	A commercial establishment providing lodging, meals and other guest services.  A 4-star hotel offers plush premises and a wide range of guest services.  There is at least one on-premise restaurant.	Hard Rock Hotel Chicago
2413	3* HOTELS WITH RESTAURANT-UPSCALE	A commercial establishment providing lodging, meals and other guest services.  A 3-star hotel offers spacious rooms with high-class decorations.  There is at least one on-premise restaurant.	Hotel 71, Chicago
2414	2* HOTELS WITH RESTAURANT-MIDSCALE	A commercial establishment providing lodging, meals and other guest services.  A 2-star hotel provides good rooms with attached private bathrooms.  There is at least one on-premise restaurant.	Marc Suites Waikiki
2415	1* HOTELS WITH RESTAURANT-ECONOMY	A commercial establishment providing lodging, meals and other guest services.  A  1-star hotel is a low budget location with limited service and amenities.  There is at least one on-premise restaurant.  These are not typical in the US Market.	Blue Jay Budget Host Inn
2416	0* HOTELS WITH RESTAURANT- BUDGET	A commercial establishment providing lodging, meals and other guest services.  A 0-star rating indicates a very low budget hotel.  There is at  least one on-premise restaurant  These are not typically popular in the US market.
2419	UNCODED HOTELS & MOTELS WITH RESTAURANT	A commercial establishment providing lodging, meals and other guest services.  An unclassified star rating typically indicates a low budget location.  There is at least one on-premise restaurant.	Wakonda Hotel & Bar Pit
2420	HOTELS & MOTELS WITHOUT RESTAURANT	This is an unclassified placeholder for a hotel or motel without a restaurant on-premise.  The operator may offer a continental breakfast.  Typically operators are reviewed and reclassified.
2421	5* HOTELS WITHOUT RESTAURANT-LUXURY	A commercial establishment providing lodging and may provide meals.  A 5-star hotel offers most luxurious premises, a wide range of guest services, a swimming pool and exercise facilities.	The Hotel Hershey
2422	4* HOTELS WITHOUT RESTAURANT-UPPER SCALE	A commercial establishment providing lodging and may provide meals.  A 4-star hotel offers  plush premises and a wide range of guest services.	Hotel Gansevoort
2423	3* HOTELS WITHOUT RESTAURANT-UPSCALE	A commercial establishment providing lodging, may provide meals and other guest services.  A 3-star hotel offers spacious rooms with high-class decorations.	Courtyard by Marriott
2424	2* HOTELS WITHOUT RESTAURANT-MIDSCALE	A commercial establishment providing lodging, may provide meals and other guest services.  A 2-star hotel provides good rooms with attached private bathrooms.	Country Inn and Suites
2425	1* HOTELS WITHOUT RESTAURANT-ECONOMY	A commercial establishment providing lodging, may provide meals.  A 1-star hotel is a low budget location with limited services.  These are not typical in the US market.	Motel 6
2426	0* HOTELS WITHOUT RESTAURANT-BUDGET	A commercial establishment providing lodging, may provide meals and other guest services.  A 0-star rating indicates a very low budget hotel.  These are not typically popular in the US market.	Morton's Motel
2427	FLOPHOUSES, HOSTELS, YOUTH HOSTELS	Not typical in the US Market.  These facilities are extremely low budget, typically overnight only accommodations.
2429	UNCODED HOTELS & MOTELS WITHOUT RESTAURANT	A commercial establishment providing lodging, may provide meals and other guest services.  An unclassified star rating typically indicates a low budget location.	Hidden Valley Motel
2430	CAMPING, RV PARKS, CAMPGROUNDS	Camp grounds.  In the US Market, all campgrounds are in this segmentation.	Sportsman Lodge and RV
2440	BED & BREAKFAST, GUESTHOUSES, CHAMBRES D'HOTES	An accommodation offered by an inn, hotel or especially a private home, typically consisting of a room for the night and breakfast the next morning for one inclusive price.	Babes House Bed & Breakfast
2450	RESORTS	Resorts, typically high end accommodations and with many guest services and amenities.	Lake Lawn Resort
2490	OTHER LODGING ESTABLISHMENTS	Unclassified lodging facilities.	Thomas Walton Manor
2500	TRANSPORT FOODSERVICE	A location associated with transportation that offers foodservice, such as a truck stop diner or in-flight catering.
2510	ROADSIDE / MOTORWAY	Restaurants located primarily for travel convenience, truck stops.	Flying J Truck Stop
2520	RAILWAY STATIONS AND ON-TRAIN	Food service to be provided on trains.	Union Station
2530	AIRPORTS AND IN-FLIGHT CATERING	Food service to be provided on flights.	Sky Food
2540	FERRIES, CRUISE LINES	Food service to be provided on cruises.	Princess Cruises
2600	FOODSERVICE ON CONCESSION, LEISURE, SPORT, CULTURAL SITES	A location for recreation or amusement.
2610	RECREATION, LEISURE SITES, ATTRACTION PARKS	A location such as a park, amusement park, marinas and recreation area.	Great America, Gurnee
2620	AMUSEMENT ESTABLISHMENT, BOWLING CENTER, POOL HALL	A recreation center that offers activities such as bowling, pool and darts.	Olympia Lanes
2630	CASINO, GAMING	A facility with a primary purpose of offering adult gambling activities.	Harrah's Joilet
2640	CULTURAL SITES, MUSEUMS, CINEMAS, THEATERS, ZOO	Amusement facilities.	Lincoln Park Zoo
2650	EXHIBITION / CONFERENCE CENTERS, HALL RENTAL	A location for the use of housing large numbers of individuals for a single event.	Shaw's Banquets
2660	SPORT SITES	A location for the express purpose of offering an area for sports.	Calumet City Little League Field
2661	SPORTS CLUBS	A sport specific club that offers both an area to participate and learn specific sporting activities	Martial Arts Club
2662	ARENAS, STADIUMS	A location for either professional or semi-professional sporting activity.	Wrigley Field
2663	FITNESS CENTERS	A location for individuals to participate in exercise activities.	Bally's Health Club
2664	TENNIS CENTERS	A location for individuals to participate in playing tennis.	East Bank Club
2665	GOLF CLUBHOUSES	A golf course clubhouse, typically offering refreshments.	Red Golf Course
2666	COUNTRY CLUBS	A location typically found on golf courses, that offers food, banquet and other dining experiences.	Oak Park Country Club
2700	EVENT CATERING, PARTY SERVICE	A service to provide food and drinks to events.
2701	PARTY CATERING	An event catering facility.  This is a stand alone operation, if a catering location is part of a restaurant, the restaurant is the primary segmented location.	Jenny's Catering
2800	BARS / ADULT BEVERAGES ORIENTED OUTLETS	A location where drinks, especially alcoholic drinks, are served and limited food options may be served.
2810	NEIGHBORHOOD BARS & TAVERNS	A local "corner" bar that typically offers very limited food such as frozen pizza and chips.	The Shed
	NEIGHBORHOOD PUBS WITH FOOD	A local pub that offers food, usually a menu service.	The Heritage Pub
2820	SPORTS BARS	A location with a sports theme that typically offers many snack type foods.	Jake's Sports Bar
2830	NIGHTLIFE VENUES	A location offering late evening entertainment, focused on alcoholic service.	Durango Club
2831	DISCO BARS, TRENDY BARS, LOUNGE, DJ	A location offering late evening entertainment, focused on alcoholic service, while providing music.	Osian Bar & Lounge
2832	DISCOTHEQUES, NIGHT CLUBS	A location offering late evening entertainment, focused on alcoholic service, while providing live music.	Vinyl Night Club
2833	ADULT ENTERTAINMENT, CABARET	A location with adult based entertainment, focused on alcoholic beverages, with various programmed acts.	Lulu Cabaret
2834	GAY AND LESBIAN	An alternative lifestyle entertainment facility	Krave Las Vegas
2835	PIANO-BAR, KARAOKE	A location offering sing along entertainment with a focus on providing alcoholic beverages.	King Laser Karaoke
2840	BREWPUBS, ENGLISH AND IRISH PUBS, MICRO-BREWERY, WITH LIMITED FOOD	A local pub that offers food, usually with a focus on English or Irish foods.	West End Pub
2850	WINE BARS	A location specializing in wines.  It will typically have specific foods designed to accentuate the wine tasting experience	Wine Up
2860	BARS WITH SERVICE (TOBACCO, NEWSPAPER, LOTTERY)	Not typical in the US Market.  These facilities are extremely low budget, typically overnight only accommodations.
2890	OTHER TYPES OF BARS	All other types of bars.

ALTERNATIVE CHANNELS

Top line segmentation for Retail Outlets, Food Specialist Retailers, Grocery Stores, Gas Stations and Mobile/Seasonal Outlets.

GFC CODE	MARKET SEGMENT TEXT	DEFINITION	EXAMPLES
3100	RETAIL OUTLETS	A location that sells goods or services from a fixed location.
3110	TOBACCO SHOPS	A location with a primary purpose of offering tobacco related products.	State Line Cigeratte Stand
3120	NEWSPAPER KIOSKS	A location with a primary purpose of offering newspapers and magazines.
3130	BOOK AND STATIONERY OUTLETS	A location with a primary purpose of offering books and paper products.	Barnes & Noble
3140	VIDEO CLUBS	A location with a primary purpose of offering movies for rent.	Blockbuster
3150	PERSONAL GROOMING	A location with a primary purpose of offering personal care services.
3151	BEAUTY SALONS AND NAILS	A location with a primary purpose of offering personal care specifically for hair and nails.
3152	HAIRDRESSERS AND BARBERS	A location with a primary purpose of offering personal care for hair.
3153	TANNING	A location with a primary purpose of offering personal care for skin tanning.
3154	DAY SPA	A location with a primary purpose of offering personal care.
3160	MALLS	A location housing multiple facilities (all types of retail outlets).	Mall of America
3170	RETAIL OUTLETS-NON-GROCERY	All other retail locations.
3200	FOOD SPECIALIST RETAILERS	A location that sells specialty foods from a fixed location.
3210	RETAIL BAKERY, PASTRY	A location with a primary purpose of offering baked goods for away from store consumption.
3213	COOKING TERMINAL	A location with a primary purpose of allowing individuals to prepare take away meals.  This is an emerging concept in the US Market.
3214	FISH & SEAFOOD MARKET	A location with the primary purpose of selling Fish & Seafood.
3220	CONFECTIONERS	A location with a primary purpose of offering candies and other sweet goods for away from store consumption.	Sweet Tooth Candies
3230	MEAT MARKET	A location with a primary purpose of selling various meats.	Heringer Meats Inc
3231	BUTCHERS	A location with a primary purpose of butchering meat products, typically will also process meat provided by client (hunting).
3232	DELICATESSENS, CHARCUTERIES (PORK BUTCHER)	A location with a primary purpose of selling deli (processed) meats.
3233	TRIPLE-SELLER	Not typically found in the US Market.
3234	CHARCUTERIE-CATERING	Not typically found in the US Market.
3240	FISH & SEAFOOD MARKET	Redundant - 3214	Hana Fish
3250	WINERIES, DISTILLERIES, ARTISAN BREWERIES	A location providing higher end off-premise alcohol.
	FRUIT AND VEGETABLE MARKETS	A location providing fresh fruits and vegetables.	Valerie's Produce
3290	OTHER FOOD SPECIALIST RETAILERS	All other food markets.
3300	GROCERY STORES	A location that sells a wide variety of foods and/or drinks from a fixed location.
3310	MOM'S AND POP'S GROCERY STORES (INDEPENDENTS)	A small grocery store.	Boston Finer Foods
3320	GROCERY STORES (LIMITED CHANNEL DISTRIBUTOR)	A regional grocery store, typically part of a chain of stores.	Safeway
3330	CONVENIENCE STORES	A location with a primary purpose of offering quick, convenience items.	7-11
3340	LIQUOR STORES	A location with a primary purpose of selling off premise alcohol	Safeway Liquor Store
3350	DRUG STORES	A location with primary purpose of dispensing prescription medication.  It will offer many convenience items as well.	Walgreens
3360	SUPERMARKETS	A larger grocery store, offering a wider variety of goods than just grocery.	Jewel-Osco
3370	HYPERMARKETS & MEGAMARKETS	A location that provides an even wider variety of goods, typically clothing, household items, grocery, prepared foods.	Super Wal-mart
3380	CLUB STORES / PROFESSIONAL SHOP / CASH & CARRY	A location, typically joined by an annual fee, that provides discount on bulk purchase items.	Sam's Club
3390	SPECIALTY AND OTHER STORES	All other specialty grocery stores.
	DELICATESSENS, CHARCUTERIES (PORK BUTCHER)	A location with a primary purpose of selling deli (processed) meats.
3400	GAS STATIONS	A location with a primary purpose of offering fuel.
3410	ON MOTORWAYS / EXPRESSWAYS	A gas station that is located on a major motorway or expressway.
3420	ROADSIDE AND IN TOWN CENTERS GAS STATIONS	A gas station that is not located on a major motorway or expressway.
3500	MOBILE AND SEASONAL OUTLETS	A mobile unit or seasonal location that offers foodservice.
3510	PIZZA VANS, ETHNIC FOODS, ROADSIDE FRENCH FRY	A mobile venue that sells food or on the go food service.
3520	BEACH TRADERS, TEMPORARY TRADERS	Seasonal locations that are found in heavy tourist areas.
4000	AUTOMATIC VENDING MACHINES	Segment includes free-standing and table top machines (hot beverages, cold beverages, meals and snacks)
5000	FOOD SERVICE, FOOD MANUFACTURER OR OTHER FOOD DISTRIBUTOR	Other distributors, food manufactures with items provided by USF